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Cassie Campbell
SVP Product & Technology
Plug
About
Cassie Campbell is a startup product executive, advisor, and coach. After years leading product in the Los Angeles startup scene, she founded Cassie Camp, advising founders, CTOs, and product leaders on product strategy. In 2025 she mentored AI development bootcamps with Ember.new, helping product and business leaders build full-stack applications with AI. This year she returned to the startup world as SVP of Product and Technology at Plug, a Lightspeed-backed automotive fintech — excited to be hands-on in this new era of AI superpowers, blurred lines, and speed. Cassie also produced Product Rising, a podcast series for Women in Product, and writes on building in the AI era at her Substack, Athena & Jazz.
